Want high-performance marketing for your brand? We’ll
roll up our sleeves, and help you build something special.
The Workshop stands ready to overhaul, upgrade, or fine tune your company’s marketing, advertising, social, promotion, activation, or sales development initiatives.
We’re equipped with decades of professional experience undertaking work for brands across NASCAR, NHRA Drag Racing, IndyCar, Rallycross, NFL Football, MLS Soccer, music, entertainment, hospitality, retail, consumer packaged goods, and the automotive aftermarket.
HIGH-POWERED CAMPAIGNS
We’ll plan and build a custom solution that aligns to your objectives, delivers ROI, and rockets your brand to the front of the field.
Zizzo Auto Body / Racing
NHRA Driver and Elite Painter
Undertaking advertising, social media, website, influencer marketing, video production, and business development work for elite paint & refinish shop Zizzo Auto Body, as well as Zizzo Racing – the Chicago-based home of driver TJ Zizzo’s NHRA Top Fuel Dragster team.
Ma O’Brien’s Irish Sports Pub
A Hundred Thousand Welcomes
Undertaking website, event creation, public relations, social media, video & content production, and business development work for the launch of Ma O’Brien’s Irish Sports Pub in Chicago, Illinois. Ma’O’Brien’s is a reflection of owner Aine O’Brien’s fondest memories of enchanting Irish pubs from her childhood in Clarina, Co Limerick, Ireland.
Team O’Neil Rally School
Drivers Training for Rally and Drift
Assisting with development of commercial partnerships, marketing campaigns, and promotional efforts for the premier Rally School in North America. Team O’Neil is based in the White Mountains of New Hampshire, and offers unmatched high-performance drivers training, car control, and tactical mobility in mountain terrain, in snowy conditions, on tarmac, and off-road.
Stewart-Warner Gauges
Gauges for Traditional Hot Rods
Handled advertising, social media, content creation, video production, influencer marketing, event marketing, a new product launch, and brand activation at The Race of Gentlemen, Hot Rod Power Tour, Iron Trap Garage, and select traditional hot rod and custom car events across the United States.
Klein Tools
Jimmy G for the Skilled Trades
Created and introduced the first National Signing Day for the Trades with Klein Tools, to celebrate high school seniors entering the skilled trades, securing national spokesperson duo of NFL QB Jimmy Garoppolo alongside his father Tony – a career union electrician – who helped deliver more than 300 million impressions in the event’s very first year.
Smithfield Mustang
Tony Stewart & Vaughn Gittin, Jr.
This national consumer sweepstakes for Smithfield Foods aligned NASCAR driver/owner Tony Stewart, Ford Performance, and Formula Drift champion driver Vaughn Gittin Jr. to build and give away a high-performance, 700 horsepower RTR “Smoke Machine” Ford Mustang. The promotional campaign generated more than 20 million impressions, with 2.2 million unpaid social media impressions, 700,000 “build video” views and engagements, and 55,000 unique entries.
Raybestos Brakes
Project Build Sweepstakes
Created award-winning perennial Raybestos Brakes “project build” national sweepstakes with notable shops like Hollywood Hot Rods, ROUSH, and Schwartz Performance, including microsite, video series, TV integration, digital and social campaigns, which in its first year generated 300 million impressions, 60,000 unique entries, and a sellout of 5,000 promotional kits within 45 days.
Krakus Polish Ham
Feeding The Fire
Created and executed the Chicago Fire MLS Soccer sponsorship program for Krakus Polish Ham (#1 Deli Ham in Chicago Market), handling trade & consumer promotions, TV advertising, stadium signage, customer guest hospitality, athlete meet-and-greets, product sampling, and match-day activation.
Panduit Cable Ties
Roadkill Zip-Tie Drags
Negotiated and activated an attention-getting official sponsorship of the Roadkill Zip-Tie Drags, with Panduit “zip ties” featured at the amateur drag racing event, in video and social media content documenting competitors’ racecar builds, and in product performance testimonials from hosts David Freiburger and Mike Finnegan. A Panduit product display engaged racers and fans, while trackside hospitality delighted key customers and new account prospects.
PEAK Antifreeze
When You PEAK, You Win
Signed IndyCar Series driver Danica Patrick as PEAK spokesperson in her rookie season, and directed an integrated advertising, retailer promotion, and activation campaign that revitalized the brand, successfully growing awareness, retail distribution, market share, and market value.
built, not bought
Welcome to The Workshop. Founded by sports marketing, motorsports, advertising, and automotive industry executive Josh Russell.
— Since 2023
The Workshop – MArketing
CAPABILITIES
Leverage the breadth of our experience and relationships, or let’s tailor a custom project that suits your specific and immediate needs.
| Creative | Promotion | Sports & Entertainment | Event | Consulting |
|---|---|---|---|---|
| Advertising | Consumer & Trade Promos | Analysis & Optimization | Onsite Event Marketing | Business Development |
| Branding | Influencer Marketing | Sponsorship Negotiation | Enthusiast/Lifestyle Events | Brand Development |
| Digital & Social Media | PR & Media Relations | Asset Activation | Experiential Marketing | Sales Development |
| Content Creation | Grassroots Marketing | Fan Engagement | Trade Shows | B2B Partnerships |
the workshop – marketing
Let’s GET YOUR PROJECT INTO THE SHOP
It’s time to upgrade your marketing, and fuel your business growth.
The Workshop 